Who we are

FROM HIDDEN DREAM TO VIBRANT REALITY

Born in Cagliari, Manuele Mameli discovered a passion for makeup as a child, doing his mother's and friends' makeup with the curiosity and boldness of a self-taught artist. After high school, he began studying Communication Sciences, but it was in Milan that he truly decided to pursue his dream. Between his first steps in luxury retail at La Rinascente and special events at Sephora, he realized that fashion was the path he wanted to take, and, without any financial support, he moved permanently to the Italian capital of style.

CONQUERING THE CATWALKS AND TRAINING WITH THE GREATS

The first few months were difficult, but the first opportunities soon arrived: a booker believed in his talent and helped him build a portfolio that soon landed him on the most prestigious runways, working alongside Pat McGrath, top models, and leading magazines. At the same time, he collaborated with some of the world's leading cosmetics brands, from Dior to Yves Saint Laurent Beauty, Lancôme, Clinique, Clarins, Valentino Beauty, La Mer, and Nivea, experiences that allowed him to consolidate his high-level training.

PROFESSIONAL GROWTH AND KEY COLLABORATIONS

The evolution is natural: from editorial features to collaborations with international celebrities, up to the partnership with Chiara Ferragni that made him a point of reference in the beauty industry. Together, they launched innovative projects such as the "Beauty Bites" masterclass, which sold out in a few hours and won an award at the Glamour Awards. Manuele then shared his techniques in numerous masterclasses throughout Italy and, in parallel, on TV: on Rai2 with Missione Beauty alongside Melissa Satta and on Real Time with Call of Beauty alongside Giulia De Lellis. He was also the face of a Nivea TV commercial. In 2022, the most symbolic recognition came: MAC Cosmetics chose him as the only Italian MAC Maker, entrusting him with the creation of a lipstick bearing his name, which immediately became a bestseller.

THE VISION BECOMES A BRAND

Today, Manuele Mameli continues to combine technical expertise, creative sensibility, and an international vision, values that also guide the creation of his brand: professional tools designed to be accessible to all, so that beauty becomes a daily and authentic experience.